Against this backdrop we undertook the fourth annual Chinese jewellery retailer survey in cooperation with China Gold News. To capture a complete image, we collected 538 validated responses from jewelry retail store managers and regional market directors at each national chains and local brands in seventy six cities positioned inside 21 completely different provinces . Many retailers informed us that gross sales fell off a cliff after the International Women’s Day in March. The weaker-than-expected economic restoration, a record-high RMB gold worth and seasonality drove this decline. The market is seeing speedy growth as more males use jewelry as a…