The Business Of Fashion

China is an fascinating market for fashion retail as Chinese shoppers’ motivation to shop for fashion objects are distinctive from Western Audiences. Demographics have restricted affiliation with buying motivation, with occupation, revenue and schooling level having no influence; in distinction to in Western Countries. Chinese high-street consumers favor journey and social shopping, whereas online shoppers are motivated by thought shopping. Another distinction is how gratification and concept buying influence spending over ¥1k per thirty days on fashion items, and regular spending influenced by value shopping.

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• Fashion Design college are business professionals working for main brands, couture labels, and entertainment, view their bios here.
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